Establish Social Media Communication
Decision makers have many factors to consider when establishing social business communications for a new or small business, as the wide range of enterprise virtual phone and business communication solutions offer a variety of specific benefits. A hosted PBX phone system from AccessDirect is a particularly popular option for smaller businesses operating on a restricted budget or without a central office location as there is no hardware investment required and phone lines can be set up on existing mobile devices.
Another benefit of a hosted internal communications solution is that it helps businesses boost social media marketing initiatives. In a recent Business Review Australia article, contributor Abigail Phillips explained how social business success is tied to internal communications. Social business sites that were specifically built for business communications can significantly impact communication between executives and employees. In particular, social media platforms allow employees to talk to one another in a friendlier tone and these setups help companies establish a more intimate feel.
The importance of social business Initiatives
“Social media communication is a lot more personal – it allows comments, and looks informal and employees feel like they are having a more engaged conversation with the executive,” Phillips wrote. “As a result, they are more inclined to comment, share or embrace the message. In other words, this is an opportunity for business leaders to feel like they are talking directly to employees, but more importantly, for employees to feel like they are involved in a conversation, not just receiving directives from the boardroom. So if you are thinking about a message that must resonate with people, then think about using a social media platform before anything else. It will feel more like a conversation and less like a mandate.”
In a recent BBC article, contributor Kate Dailey presented a case for why every business needs to embrace social media, sharing the story of Greg and Meredith Tally’s Best Western Denver Southwest hotel in Denver, Colorado. After investing heavily in a dinosaur-themed renovation, the owners leveraged social media to increase company exposure and turn their renovation project into a success.
One way companies can encourage social business initiatives is by enabling mobile device usage for work-related purposes. Smartphone apps, for example, allow employees to easily communicate via social media channels, and AccessDirect’s virtual PBX system continues to route all calls appropriately even while mobile applications are in use. This allows a business to maintain communications efficiency while AccessDirect works to secure a consistent, professional image for the company.
AccessDirect is using multiple forms of social media communication to stay connected to their customers. There are so many social media communication tools available for small businesses to use to enhance their business success.