Mobile Solutions to Increase Sales
In a recent Fourth Source article, contributor Kamran Saeed reported that mobile virtual phone communications continue to dominate the global landscape, and mobility is increasingly becoming an area of focus for companies of all sizes. In addition, mobile communication has the potential to establish new trends and alter the way that businesses interact and engage with their customers.
Saeed referenced data from Global Industry Analyst (GIA), which projects that the global telecom services industry will reach $1.8 trillion by 2016. Furthermore, there was an estimated 487 million smartphone shipments in 2011, in comparison to 415 million PC shipments. This highlights how mobile options have surpassed PCs in popularity and demonstrates how mobile trends can potentially reshape norms.
“The core benefits of this for an organization are two-fold,” Saeed wrote. “Firstly, it boosts the bottom line by removing any limitations with regards to when and where items can be bought. Secondly, it enhances the brand’s position by enabling them to take advantage of this growing media channel. The natural next step is that we expect to see more sophisticated advertising and loyalty programs across mobiles that are intelligently mapped against customer profile, behavior and more importantly, location.”
Saeed explained that a complete 360-degree view of consumers can be generated using data on past purchasing behavior and everyday activity. For example, customers with mobile devices provide insight into average consumer activity based on what they regularly do, how they act in a given environment, where they go and how their brand interactions change in the process.
Gaining from Mobile Virtual Phone
Not only can businesses leverage mobile to gain marketing insights, but they can also observe substantial benefits from introducing mobile into operational and service layers with a virtual phone number. Saeed noted that businesses of all sizes are using mobile solutions services to improve workforce management and the customer experience.
“For consumers, using mobile as a self-service channel for interacting with brands and enterprises is becoming a key product differentiator when influencing their decisions in purchasing and consumption,” Saeed wrote. “The consumer psych has evolved from a state of mind where the perception of mobile is that it is a prerequisite, not a superfluous touch point. … Organizations are now becoming more engaged with mobile technology specialists and service providers to re-evaluate and better understand the spectrum of mobile technology and how to effectively exploit it in a digital strategy.”
Driving sales is one significant benefit of mobile communications that all businesses can enjoy. Bloomberg’s Danielle Kucera reported this past November that online sales reached record numbers for the 2012 holiday season as more shoppers used mobile devices to locate products and purchase merchandise. The surge in the adoption of smartphones and tablets has created a new dynamic where the consumer expects to be able to interact and make purchases from any location and at any point in time.
AccessDirect’s virtual PBX system is an ideal solution for even the smallest business to take advantage of mobile solutions. With premium call routing, individual employees can use their mobile devices as an office extension so that they can be reached at all times for both internal communications and customer interactions. Customer service will also be enhanced as consumers find more avenues for reaching out to the business. Give us a call today to enhance your mobile communication system.