Chances are you’re familiar with 1-800-FLOWERS. The fact that you probably are conveys the value of vanity toll free numbers in a big way. Vanity phone numbers can help support and strengthen your brand while building awareness and helping you stand out from the competition.
The ability to convey, through your phone number, something about what your business offers or what the brand represents, provides an ongoing way to continually reinforce your brand message.
Benefits of Vanity 800 Numbers
There are some clear advantages to having a vanity number.
Vanity 800 numbers boost recall. Think about it, what would be easier to remember: 1-800-356-9377 would be much more challenging to remember than 1-800-FLOWERS! Of course, certain number combinations can be used as vanity numbers as well, if available. For instance, 1-800-123-4567 would also be easy to remember. (Note: we make a distinction between numbers that spell out words which we refer to as “vanity” numbers and numbers that incorporate a memorable string of digits which we refer to as “prime” numbers.)
A study conducted by Creative Broadcast Concepts¹ on the use of vanity number in advertising, using radio ads from two radio stations in the Chicago area, for example, revealed that advertisers using vanity numbers saw 58 percent more calls than those without these numbers. That’s a big impact!
Mountain Marketing Group² has also compiled date on the impact of vanity numbers. The research is impressive. For instance, they report that toll free vanity numbers boost consumer recall by up to 84 percent and perform nine times better than ads using numeric numbers. That’s a difference that can positively impact your bottom line!
There are a variety of ways that small businesses can use vanity numbers and many benefits to buying a vanity number. The primary purpose, of course, is to select a number that is both memorable and brand-supportive. Your vanity number, as we’ve said, can help to strengthen your company or brand name. It can also be used to position you either locally or nationally. In addition, vanity numbers can be used to track promotional effectiveness—you might, for instance, select different numbers to track different aspects of a campaign.
Here’s an interesting option you may not have been aware of. In addition to providing custom vanity numbers, we can also provide local numbers having area codes of major cities in the United States. So, for instance, if you’re located in a small rural area, but want to convey a “big city” presence we can help you find a local number with an area code from Chicago, New York, etc. While the vanity toll free numbers should give you a general nationwide presence, you can have a more local presence via the local numbers.
What Do Vanity Toll Free Numbers Cost
The cost of a vanity number will depend on various factors including availability and coverage area.
Toll free vanity numbers that we provide will not cost you a fortune. AccessDirect includes one toll free or local number with our programs, with no extra change for a toll free vanity number, except for a nominal one-time fee for 800- or premium toll free numbers.
We’ll work with you to identify your needs, understand your audience and help you pick a number that best reflects your goals and objectives. We’ll look for available options and provide you with a quote.
Vanity Numbers Leave a Lasting Impression
The big benefit of toll free vanity numbers is making your number memorable by tying it into your business, products or services. As you explore the options for getting a vanity 800 number, you’ll want to get one that will be easy to remember. We at AccessDirect can provide you with vanity toll free numbers that are memorable and easy to remember.
If you are looking for a customized vanity phone numbers for your personal or business use, we can provide you with a range of vanity toll free numbers beginning with 800, 888, 877 and 866. Vanity toll free numbers can greatly improve your advertising and marketing results by making your number simple and catchy. Vanity 800 numbers are extremely valuable for your business marketing efforts, since the numbers raise the response rate to your advertising and marketing campaigns.
The best phone numbers tend to be those numbers that are easy to remember. Studies have consistently revealed that people tend to memorize vanity numbers more easily than the random numerals.
You can get vanity numbers that spell your service, product or brand name. Vanity toll free numbers thus give you the business prospects you require to have an edge over your competitors.
What if the Number I Want is Already Taken?
Unfortunately, there is the likelihood that the vanity number you want is not available. Undertaking a vanity number search that is both relevant and available can be frustrating for small businesses who need to spend time focusing on managing their businesses. That’s where we can help. AccessDirect has information about available vanity toll free numbers and options and can help you select the number that best reflects your objectives within the competitive constraints that may exist. We have tools to conduct a vanity phone number search. We’ll work with you to think creatively—and strategically—about conducting a toll free number search to find just the right vanity number to best meet your needs.
PBX Phone System with Advanced Features
The vanity toll free numbers provided by AccessDirect include all the features that we offer, including an automated attendant, call forwarding, voicemail-to-email, fax-to-email, and more! There are some big benefits for using a PBX phone system.
Our systems, when combined with a vanity toll free number, will provide your callers with the same kind of interface you’d hear when calling a big company. Plus, you can use your vanity toll free number to connect your callers to a person or department through follow me call forwarding to a single phone number or multiple numbers – cell, office, or another line – to ring simultaneously or sequentially. It’s a great way to ensure that your customers can always reach someone, and enhances your customer service and reputation.
What Should You Look Out For When Choosing a Vendor?
Your phone system is an important part of your business. You want not only a vanity number that’s memorable and brand-supportive, but also the functionality to meet your business needs and provide exceptional service and access for your customers. You’ll also want a provider that understands your needs and has the same high level of attention to customer service and support that you show your own customers.
AccessDirect has been providing exceptional, customer-focused service and support since 1997. We have a reputation for excellent value and customer service, with loyal customers who have been with us for a long time.
Cost is obviously a consideration and we excel there as well! With AccessDirect you’ll find a progressive partner that understands telephone systems inside and out. We’re up to date on the latest technology and, because of the work we’ve done with businesses across a wide range of industries and geographies we know the best practices that lead to business success.
Promoting Your Vanity Number
Simply having a vanity 800 number doesn’t do you much good if you don’t get the word out about it to your target audience! You’ll want to make sure that you promote your vanity number across all of your communication channels—traditional and online. That means including your toll free vanity number prominently in any paid advertising you do, as well as any online advertising efforts you undertake. Vanity numbers lend themselves well for use in prominent places like headlines and banners. Don’t be afraid to make your number stand out!
Don’t forget to make your toll free vanity number prominent on your website as well. You’d be surprised at how many businesses fail to clearly convey to website visitors how to get in touch with them. Include your number on every page. Again, because it’s a vanity number, it’s easy—and advisable—to incorporate it prominently whenever you can.
One important consideration when deciding whether, and how, to use a vanity or prime number is your customer base and where they are likely to be when calling you. Some consumers express frustration at having to figure out, on their keypads, what a number like 1-800-FLOWERS translates into. Because of this, businesses will often list both their vanity number and, near it, the actual digit numbers.
How to Get a Toll Free Vanity Number
AccessDirect is a leading service provider of virtual PBX systems, and we provide vanity toll free numbers as part of our services. Yours may be a home-based business, but our vanity 800 numbers have the capability to give your business an attractive address throughout the nation. Once your customers have had a good experience using your vanity toll free number, it becomes easier for them to remember your number and call again. Moreover, our vanity toll free numbers are available at a reasonable monthly service charge.
Call us at 877-599-6500, or contact us and allow one of our knowledgeable customer service representatives provide you with a quote. Buy vanity numbers from AccessDirect today!
- “Effect of a Good Vanity Number on an Advertising Campaign.” 1-800-ATTORNEY. 1800attorney.com, 20 Feb. 2015. Web. 15 Aug. 2017.
- “800 Power: Stats & Facts about 1-800 Vanity Phone Numbers.” Mountain Marketing Group. Mountainmg.com. 29 Jun. 2004. Web. 15 Aug. 2017.