Grow Your Business With Direct Sales Success
No matter what industry you compete in, keeping your company’s sales numbers as high as possible is probably critical to the survival of your business. Whether you sell your goods or services online, from a physical retail location, or door to door, direct sales can be an effective part of your overall sales strategy.
Tips for Success With Direct Sales
The best tip for being successful with direct sales is to be friendly and professional in every interaction you have with each of your prospective customers and existing clients. Remember, if you’re using small business VoIP for your direct sales campaign, your tone of voice can accurately relay your current mood. Make sure you’re upbeat and have a smile on your face, even when you’re not communicating with consumers face-to-face.
Having a good attitude and being professional aren’t enough for you to be successful in direct sales, however. Here are some additional tips you can use to increase the likelihood that your direct sales efforts will yield the results you want:
- Solicit Feeback: One of the great things about direct sales is that it gives you the chance to interact with consumers directly. This means you have the opportunity to solicit feedback from people. Customer responses provide information you can use to alter your sales approach, make changes to your existing products or services, or add new items to your product line. Even if someone doesn’t make a purchase, you can still ask them why they decided against buying something and use their observations to improve your sales tactics.
- Offer Free Samples: It can be hard for startups and small businesses to convince consumers to try products they’ve never even heard of. Whether your prospective customers are wholesalers, retailers, or individual consumers, giving them free samples is an effective way to introduce them to your products. In addition to converting your prospects into clients, giving free samples also gives you the chance to benefit from the most valuable kind of advertising: word-of-mouth. If people like your product, they will pass your samples and information along to others.
- Use Social Media: Even if your budget isn’t big enough to cover the cost of Internet advertisements, you can still use social media to engage in direct sales. You can use social media to introduce new products, share interesting news, and inform your followers about any upcoming special events you have planned. In addition to enticing people to buy your goods or services, you can use social media to get feedback from your followers and stay in touch with your sales team.
- Cross-Promote What You Sell: If your business is like a lot of others, then you probably have multiple items in your product line. If that’s the case, you should make cross-promotion a big part of your direct sales strategy. When someone already uses one of your products, they’ll be more likely to buy something else from you, so don’t hesitate to market new products to the clients you already have. If one of your products complements something produced by another company, reach out to that organization to see if there’s a cross-promotion that can benefit both businesses.
- Get the Right Phone System:Getting the right phone system should be one of your highest priorities if direct sales are part of your overall sales strategy or involved in future plans. Your system will need:
- Phone forwarding service
- The ability to have your voicemails transcribed into emails
- The capability to sort your recent phone activity based on the nature of the calls you received
- The ability to view and forward messages that are faxed to you even when you’re out of the office
If you want a virtual phone system that can do all of these things and more, contact AccessDirect to learn about our small business VoIP services and phone systems now.